The Sandra Baldwin Team Marketing Plan

 

We would be delighted to have the opportunity to share with you how we will successfully market your home. Below is a brief summary that will demonstrate how we will put our knowledge and skill set to work for you.  We pledge our marketing expertise and professional, personalized service in achieving the sale of your home, at the highest dollar possible. No matter what price point, we treat every home as if it is a luxury listing through our detailed marketing plans.

Materials
The first component of the marketing materials will be very high quality photography, both still and video, allowing us to create a gorgeous online Tour. This will enhance the effectiveness of every aspect of the marketing plan’s execution. The stills will be used to create beautiful and informative brochures and print pieces that can be distributed across the various markets. Since so much of today’s market place is online - this is where we will succeed right from the start. 

Local Market
Local buyers play an important role in every real estate sale. A major focus of every marketing campaign must target this critical market segment through electronic media, buyer events, select newspapers, magazines, and direct mailings. One of the greatest key components to a successful sales campaign is the harnessing of the real estate sales community. Your Sandra Baldwin Team is simply the best at this aspect of local marketing. Through a proprietary information gathering program your team can target the markets best real estate agents bringing together . The marketing plan dedicated to these realtors will include continuous electronic and print programs, as well as regular events and personal contact.

Regional Markets
Experience has revealed that certain areas of the country yield more buyers of Arizona properties than others. For Arizona properties, placing information into the costal market areas, as well as, the upper Midwest and Western Canadian markets will be crucial.

National/International Markets
In an effort to cast the widest possible net for potential buyers, the team will be networking with agents from our over 100 marketing affiliates, as well as, the members of the Premiere Estates Group from around the country and the globe and you will get unmatched exposure for the property.

Luxury Estate Marketing
Important properties need to be marketed in a way that communicates how special they are. An air of desirability and rarity needs to be created. Locally, most sophisticated buyers will understand this but because the likely buyer is not from the area, any marketing plan needs to be able to communicate the unique opportunity this property offers. The best overall approach to marketing an estate property contains quality marketing materials that are distributed into four main areas of focus that includes local, regional, national/ international and world-wide internet components.

Internet Marketing
No traditional marketing component can provide the quick, extensive exposure offered by the Internet and our team has proven to be one of the world’s best at utilizing this critical marketing tool. We will have information about your property placed in hundreds of the leading realty websites that offer at least 200,000,000 exposures per month.

New York Times
NYTimes.com/RealEstate, proclaimed to be the “best address” in real estate, logs over 27 million page views per year. Residential rental properties are also accessible via this site.

International Herald Tribune
This Global Edition of the New York Times, iht.com, draws over 5 million unique users per month worldwide.

Wall Street Journal Real Estate
RealEstateJournal.com is part of the Wall Street Journal Digital Network which has doubled its global traffic volume year over year to 40 million unique visitors per month. Residential rental properties are also accessible via this site. 

Washington Post
Qualified listings are also accessible via the Real Estate tab of the online washingtonpost.com

Google
Google.com is the most-used search engine for beginning research on real estate information.

LuxuryRealEstate.com
Via a global network of over 1,500 real estate brokerages, this award-winning site provides access to over 60,000 properties worldwide.

AZCentral.com
AZCentral.com is Arizona’s “Home Page” for local news, events and real estate.

MSN
MSN.com is Microsoft's portal, offering MSNBC News, sports, entertainment, real estate and more.

Yahoo! Real Estate
Yahoo.com continues to be one of the top destinations for consumers looking for property listings.

Trulia
Trulia.com is the fastest growing real estate web site in the U.S. with millions of monthly visitors.

Move
Move.com is the official new estate listings Website of the National Association of Estate Builders

Zillow
Zillow.com is an online real estate community where buyers, sellers, real estate agents and mortgage professionals can find and share vital information about estates.

Elite Estates International

As part of our ongoing efforts to offer our clients the highest quality real estate marketing and purchasing system, we have helped establish the ELITE ESTATES INTERNATIONAL. This international strategic alliance is a unique affiliation of some of the world’s top luxury real estate professionals. These agents, at the pinnacle of their profession, have joined together to put in place an innovative networking system in order to create a high quality of service for both buyers and sellers, unprecedented in the luxury real estate marketplace. The group uses their unparalleled marketing and negotiating expertise to serve all their clients better than any one of them could alone. Together, this network can provide personal direct marketing to an exceptional base of worldwide clientele. Further, they can provide an opportunity to facilitate purchases in a way that ensures a quality experience anywhere on the globe.

Classic Properties International

Here you will find the finest Luxury Real Estate properties represented by the most prominent Luxury Real Estate brokers. Participating real estate broker companies contribute their private mailing lists of qualified individuals in their area to whom our quarterly Luxury Real Estate magazine is sent. A digital version of this Luxury Real Estate publication is also sent via the Internet to high net worth individuals worldwide. 

Printed versions of each edition of Classic Properties International are distributed directly into the markets of each participating Realtor. 

 

Going Beyond

We have added some unique elements that are available and may be appropriate to employ on behalf of your property. Using enhanced photography and professional writing we can further prepare an information campaign in our following networks:

• Realtors who specialize in marketing luxury properties in the area, as well as, throughout the country. Further, we have an active program that distributes information to Realtors in over 150 countries
• Prospective buyers from our own database
• Real estate professionals from our network database that is made up of dozens of the county’s top Realtors
• Direct e-mail and posted-mail to neighbors in area luxury communities

The average luxury agents produce fewer than 100,000 print views of a property during the time period the estate has been on the market. The Sandra Baldwin Team, on the other hand, will produce 8,000,000 such impressions per month. This is because the property will be marketed on a rotational basis in at least the following publications:

• Arizona Republic Sunday half page with article feature ad
• Paradise Valley Independent Newspaper
• Launch Real Estate Magazine
• Paradise Valley Real Estate News
• Sunday Luxury Page
• Full Page Friday Ad
• Home of the Week
   

Moving forward, along with the above, your property can appear in the following:

• Robb Report
• Wall Street Journal US
• Wall Street Journal China
• Luxury Real Estate Magazine

 

Click here to learn more about our Marketing Partnerships